Embermont Concierge

Terms of Service

Last updated 12 September 2026

1. Who you are contracting with

Embermont Concierge is provided by Embermont Ltd, registered in England and Wales, company number 17400705, registered office 124 City Road, London, EC1V 2NX (“we”, “us”). By creating an account you agree to these terms.

2. What the service does

We provide a chat assistant that you add to your website. It reads your site's public content so it can answer visitors' questions, captures enquiries for you, and lets you take over a conversation yourself.

It is an automated assistant, and it can be wrong. Replies are generated by an AI model from your content. You are responsible for what your assistant says to your visitors, and for checking that it represents your business accurately. Do not rely on it for advice that must be correct — medical, legal, financial or safety-critical — without your own review.

Optional tools are provided as they are. The service includes tools you can configure, such as filters that replace personal-data patterns, emergency-contact messages shown when a message matches phrases you choose, and instructions limiting the topics the assistant covers. They work by pattern-matching and by instructing an AI model, so they can miss things and we do not promise they will detect or prevent any particular message, disclosure or outcome. They do not replace your own safeguarding, data-protection or other processes, and you remain responsible for meeting your own legal obligations, including those owed to your visitors.

3. Your account

Keep your login details secure and tell us promptly if you think someone else has access. You are responsible for activity under your account. You must be 18 or over and using the service for a business.

4. Sites you may connect

You may only connect a website you own or are authorised to manage. Before your assistant can learn from a site beyond its homepage, we check that the site is yours — normally automatically, by finding your own widget snippet installed on it.

You must not use the service to read, copy or index a website you do not control. We may suspend an account that does.

5. Acceptable use

Do not use the service unlawfully, or to harass, deceive or harm anyone.
Do not attempt to break, overload or gain unauthorised access to the service.
Do not configure the service to ask visitors for payment card details or special-category personal data (such as health information).
Do not resell or white-label the service without our written agreement.

6. Plans, limits and payment

Each plan includes a monthly conversation allowance and a number of websites, shown on our pricing page. If a free account reaches its allowance, the assistant stops generating AI replies until the next month; saved responses and enquiry forms can still be shown.

Paid plans are not yet switched on. While the service is in launch beta, accounts are free. We will not start charging you without telling you first and giving you the chance to decline.

7. Your content and your data

Your website content, your conversations and your leads remain yours. You grant us permission to process them only so far as we need to in order to run the service for you. We do not use them to train shared or public AI models. Our Privacy Policy explains how we handle personal data, and who processes it on our behalf.

Where we process personal data on your behalf, our Data Processing Agreement applies and forms part of these terms.

8. Availability

We work to keep the service running but do not offer a guaranteed uptime level at this stage. We may update, change or take features offline, and will give reasonable notice of anything that materially reduces what you get.

9. Ending the agreement

You can stop using the service and delete your account at any time from your dashboard; deleting a site removes its data. We may suspend or close an account that breaches these terms, or where required by law. If we close your account without cause, we will give you a reasonable opportunity to export your data.

10. Liability

Nothing here limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.

Otherwise, we are not liable for loss of profit, revenue, business, goodwill or data, or for indirect or consequential loss. Our total liability in any twelve-month period is limited to the greater of the fees you paid us in that period, or £100.

11. Changes to these terms

We may update these terms. If a change materially affects you we will tell you before it takes effect. Continuing to use the service after that means you accept the change.

12. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

13. Contact

Email us at contact@embermont.co.uk, or use our contact form. Both come straight to us and we reply personally.